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Introduction
There are millions of websites on world wide web, ranging from entertainment to business and more. Each of these sites has its own structure and takes a unique approach towards SEO. Sometimes, when a business just wants to showcase its portfolio to its clients and is not offering any other services, it is fine to have a single page website. In this article, we will explore the ways to create a single page website and use the best SEO tactics to increase its search visibility. Let’s dive in.
What is a single-page website?
• A single page website has just one page and also feature a single long scrolling page along with specific CTA.
• These websites are usually static and are self-contained within a single HTML page.
• These sites don’t incorporate navigational links to the various page sections.
• All the information, visual and functions are available on the single page to provide seamless scrolling experience to the users.
What purposes can a single-page website serve?
• If you want to focus on single offering, single page site can serve the purpose. These websites look like landing pages concentrated on one offering.
• Single page websites help to boost your brand awareness.
• Portfolios are popular single-page sites. When creating portfolio sites, make sure your it includes your contact information and key projects on a single page.
What are the components of a single page website?
If you are creating a single page website, make sure it has following components, so it can serve your purpose
• A catchy headline: A headline is the first thing noticed by your visitors on the website. A catchy headline connects with the audience, strike a positive tone, and convey clear benefits to the reader.
• It is important to provide navigation buttons in single page website just like multiple page website. It will make it easy for people to directly scroll the section they are looking for. Navigation should be provided at the top of a web page to guide users to the different sections of the website.
• It should clearly mention the details of products and services offered by the brand to establish a product’s authority and relatability.
• A unique CTA is a pivotal element of any single page website, encouraging users to take an action. Make sure your CTA is appealing and concise and attract your targeted audience.
• Contacts. You can display your contact information on the website, or you can provide a contact form directly onto the page. It is recommended to provide as much information as possible in your FAQ section to help users get maximum information about your business and its offerings.
Do one-page websites rank?
Yes, one-page website can rank well on search engine but make sure it is optimized well. It should have a clear structure, concise content, relevant links, and optimized images
What are different methods for creating a single-page website?
There are many different templates and website builders available out there for creating single-page websites. It is good to seek help from a team of web designers and developers.
1. Creating a website using free templates
There are numerous template services that allow you to download their HTML, CSS, and JS files for free. They use a system called Visual Builder that allows for speedy execution. However, one needs to carefully choose it, as most template-based sites underperform in SEO. A common problem faced by template-based sites is that they take much more time than custom-built sites to upload on all devices. For creating a website from templates, you simply need to choose the template you like and fill it with your content
2. Creating a website using a website builder
Web site builders allow you to create a site by using the drag-and-drop options given on their site. This method doesn’t require any coding skills and is quite easy to use. You simply need to choose a template and customise it, or build a website from several different blocks. Some of the commonly used website builders are Wix, uKit, and Jimdo, which are used for creating simple websites.
3. Content management systems (CMS)
Choosing the right CMS is also essential for any website. WordPress is the most commonly used CMS and empowers more than 30% of all existing websites. It provides easy customisation options and supports many plugins for monitoring website performance. There are tonnes of free and paid WordPress themes for single-page websites.
4. Hand-coded website
You can also make a single-page website on your own from scratch if you have basic knowledge of HTML, CSS, and JS. It provides you better control over your own code, however, it is much more labour-intensive technique.
How to do SEO for a single-page site?
As we have discussed earlier that one-page website often underperform in SEO, you need to use certain tricks and techniques to make your site visible on search engines.
Here are some effective tips for optimizing single page websites:
1. Ensure fast loading speed
Loading speed is the major technical factor that influences ranking as well as user experience. There are many sites speed test tools available out there. Google’s Page Speed Insights is an easy to use tool gets insights into improvements needed to be made in your website.
Ranks Pro Site audit tool also provides health check-up of your website along with other technical parameters such as the speed, responsiveness, and visual stability of your website. It helps you understand how your website is performing against crucial core web vitals and take the right action accordingly.
2. Make your website mobile friendly
As the share of searches performed on mobile devices have drastically increased in the last few years, it is important to make your website mobile friendly to make sure human users are able to use it smoothly and Google is able to easily index it. You can easily test your URL to evaluate how your web page appears on mobile screen and find if there any issues with it. You can also use our tool Ranks Pro to check mobile friendliness of your website.
3. Conduct a thorough keyword research
Keyword research is a crucial element of SEO for any website. It becomes more crucial for a single page site. Ranks Pro is an easy to use tool to find competitive keywords and provide a detailed keyword overview for creating a solid SEO strategy. Here are some tips to conduct effective keyword research for a single page website:
• Select keywords with high search volume
• Don’t choose too many keywords for a single page as Google may perceive it as manipulation and penalize it
• Do keyword mapping and dedicate sections of your page to each group.
4. Diversify your content
As single page site has just one page, it is crucial to emphasize on providing content and interactive elements to increase site traffic. You don’t need to make drastic updates, just keep yourself updated with trends and make minor tweaks and it will help to bring noticeable impact. Keep in mind, when there are no changes to single page websites, it becomes static over time, potentially slipping in search engine rankings.
• Keep your content fresh and updated
• Make your content relevant, engaging and visually appealing
• Make sure the content is optimized
5. Use a clear hierarchy
An organised structure of a site plays a vital role in enhancing its user friendliness. When you have a single site, you should appropriately divide, structure, and optimize content per section within single page layout.
• Divide your content into clear sections using HTML elements like <div> or <section>.
• Use the anchor links to allow users (and search engines) to jump to specific sections of your page. This makes it easier for users longer single-page websites.
• Make sure your content is clearly and logically divided into sections and subsections to enhance user experience
6. Don’t overlook image optimization
Image optimization should be used to enhance the visibility and ranking of a single page site. There are no such extra rules to follow, but one must make sure to follow the best practices such as
• Descriptive alt text and file names should be used for images
• Compress image file sizes and using next-gen file types.
• Use a CDN (content delivery network) for loading images
7. Creating an effective strategy for link building
It is usually challenging for single page websites comes to naturally pull in backlinks. Keeping this in mind, you will be required to dedicate more time for link building than normal. One of the effective ways is to provide expert comments/quotes for third-party websites.
Finding unlinked brand mentions is also a great way to build backlink without the need for creating any new content. An unlink brand mention is basically an online mention of your brand name where publisher doesn’t include a backlink. All you need is to discover unlinked brand mentions without link on digital platforms and filter out pages that already provide a link. Perform outreach to the publishers that do not link, requesting that they add a link You can also add social media buttons so visitors can easily share content on your website.
8. Add multiple H1 headings
For websites with multiple pages, we have to ensure that each page has only one H1 heading and never more. However, the scenario is slightly different for single page websites. One-page websites have all the sections published on the same page. It is recommended to add one H1 heading to each section on single page site. The reason is that H1 headings clearly indicate that the content on your page is divided into separate sections. This makes the difference between various sections easily understandable for both human users and Google crawlers.
9. Analyse traffic
If you have a large website with hundreds of pages and a single page is not performing well, you can still gain traffic from other pages. But when it comes to single page site, you are completely relying on single page for rankings. Thus, in such a case, it is essential to constantly monitor if the traffic doesn’t drop. You can take advantage of free tools like Google Analytics and Google Search Console. Ranks Pro is a comprehensive tool to analyse and monitor your website. It has Site Audit and Site Overview tools to help you get a detailed SEO overview of your site.
10. Optimize your title tag and meta description
Title tags and meta tags usually appear in the search results, making it one of the first factors deciding whether a user will land into your site or not. Thus, it is essential to optimize title tags and meta description to increase rankings and traffic.
11. Title tags
Title tags should be optimized and contain important keywords. A well optimized title tag for a single page website
• Must contain 60-70 characters with spaces,
• Includes the name of your brand
• It should be optimized using the most important keywords (using the most important keywords, preferably with a high search volume)
12. Meta description
The perfect meta description for a website should contain the following:
• It should have around150-160 characters,
• It should have keywords (although in meta description they are less important for SEO than in title tag)
• It should include a catchy call-to-action
Tracking with Ranks Pro
Ranks Pro’s rank Tracking tool provides an extensive analysis of your website’s search performance. With Ranks Pro, you can monitor your website website’s ranking for specific keywords across various geographical locations, devices, and languages.
To access the tool, simply create and account and Log in and then go to the Rank tracking tab. Fill the empty columns with website link and targeted location and it will show you the detailed report
You can also make use of its Site Overview tool. It can give you an overview of any site. It is popularly used by SEO professionals for competitor analysis.
Ranks Pro SEO suite also shows all the essential SEO metrics for each search term. It is an effective tool to track, monitor and aid in improving your website ranking.
Single page websites have great potential for creative design and tells a focused story, guiding visitors with a clear path to act. They are easy to launch and provides a vast range of and the design possibilities.
Final Thoughts
Single pages generally have limitations for SEO compared to multi-page websites. When working on SEO for single page sites, marketers should focus on in-depth content targeting the right keywords and a strong technical foundation to maximize ranking potential. By working on single-page website SEO recommendations and using the right tools, your chances of creating a single-page website that converts well will surely rise.