Top Moz Alternatives: Detailed Comparison

People are constantly seeking the perfect tools for powering digital strategies in a fast-evolving search engine optimization landscape. Moz has been a go-to choice for many marketers and SEO professionals, but it is far from being the only participant in the game.

From advanced features to budget-friendly options or just generally user-friendly interfaces, several alternatives can be observed as close contenders or even surpassing Moz’s capabilities.

This blog goes into all the top alternatives to Moz and shows a detailed comparison of their features, pricing, and suitability for various SEO needs.

But before we begin this detailed comparison of Moz alternatives, let’s have a small overview.

Overview of Moz Pro

Moz Pro is another famous SEO toolset that gives a thorough set of features to help optimize online presence. Being very intuitive and offering precise metrics, such as Domain Authority score, Moz Pro is one of the most sought-after tools for novice SEOs to hard-core experts in the game.

Although Moz Pro is full of insight and some very valuable tools for keyword research, link building, and site audits, it’s not cheap at all.

Another drawback is the tool’s feature limitations, especially considering its price point. For example, some advanced features may require extra fees or have usage limitations.

Why Do You Need a Moz Pro Alternative?

While Moz Pro is a seasoned and robust SEO tool, there are several reasons businesses look for its alternative:

• Cost: The pricing tiers of Moz Pro are very expensive, especially for smaller businesses or individuals who have limited budgets.

• Feature limitations: Moz Pro provides an excellent suite of features, but again, it’s unlikely to be the best at all things. Users may find they get more feature-advanced options in other tools or a far more suitable user experience when it comes to tasks such as keyword research or backlink analysis.

• Diverse data analytics: Data comes from varying sources from using some other SEO tools. Different sources of data could bring in differences in view and insight. Search for alternative tools to bring forward new opportunities and strategies.

• User preferences: Users like different designs for the interface, presentation of data, and workflow. Some users may need alternative tools better suited to individual needs and preferences.

By considering all these factors, a business can choose the best SEO tool for their digital marketing services and fulfill their online goals.

Comparison of Top Moz Alternatives

Before beginning with the in-depth details of each Moz alternative, let’s have a look at the comparison table that includes features, ratings, and other critical aspects.

We’ve already given an overview of Moz in the above section, so let’s start with the first and best SEO alternative – RanksPro:

1. RanksPro

One of the most powerful, accurate, and affordable SEO tools that can be your best Moz alternative. It brings a lot of advantages to your business, such as accurate SEO reports, data-driven suggestions, web page crawling, and many more.

Here are the top features it offers for your business:

• Rank Tracking: Checking SERPs, your website’s rank for targeted keywords.

• Site Audit: Conduct in-depth technical audits of the site to identify issues dampening your SEO efforts.

• Keyword Research: Find relevant keywords to target and optimize content to improve search engine visibility.

• Backlink Analysis: Analyzing your website’s backlink profile, identifying opportunities for new backlinks, and monitoring competitors’ backlinking strategies.

• Competitor Analysis: See how your competitors are doing regarding SEO, including what keywords they’re ranking for, their backlink profiles, and where they are investing in content marketing.

• Backlink Gap Analysis: Fill gaps in backlinks where your competitors’ sites are already but yours are not.

• Google Integration: It integrates seamlessly with Google Analytics and Google Search Console to dig deeper into the performance of your website.

• Daily Updates: Receive the freshest data and insights every day in the form of daily updates on your dashboard.

Why choose RanksPro over Moz alternative?

• Lifetime free plan for beginners
• Most affordable comparatively to other SEO tools
• Rank tracking across 150+ countries
• Plenty of free tools (rank checker, backlink checker, caption generator, SEO insights)

Price: Starting from $19/month

2. Ahrefs

Ahrefs is an SEO tool that makes a difference when you utilize its rich combination of features to improve the performance of your website.

With the powerful features of Ahrefs, you can enhance your website’s search engine visibility, increase organic traffic, and ultimately boost leads and conversions.

Source: Ahrefs

Here are some top features of Ahrefs that make it a worthy Moz alternative:

• Backlink profiles analysis: Learn about the backlink profiles of your website and competitors by using Site Explorer and spot opportunities for acquiring quality backlinks.

• Wide Keyword Research: Use Keywords Explorer to find relevant keywords, and make estimates of their search volume, as well as keyword difficulty.

• Content analysis and explorer: See what topics are popular and their performance with Content Explorer.

• Track keyword rankings: Receive rankings of your website for target keywords over time with Rank Tracker.

• Performs Technical SEO Audits: Identify and fix technical issues slowing down your website using Site Audit.

Why choose Ahrefs over Moz Pro?

• 10+ free SEO tools and a WordPress plugin
• Large community support for marketers
• Most accurate and detailed backlink data
• Plenty of filters on the dashboard to customize reports

Pricing: Starting from $129/month

3. SEMrush

SEMrush is a full-fledged digital marketing platform that allows businesses to control and optimize their online presence. The tool is a perfect alternative for Moz Pro, as it benefits large enterprises and SMBs as well.

Source: Backlinko

Here are the features that make it popular and exclusive:

• In-depth Keyword Research: Find the most relevant keywords to target, thus improving organic search visibility.

• Domain Analysis: Compare your website with your competitors and analyze your website’s performance.

• Position Tracking: Keep an eye on your real-time ranking position for any selected keyword for your website.

• Content Marketing Toolkit: Optimize your content for SEO, readability, and social media engagement.

• PPC Analysis: Get insights into your Pay-Per-Click campaigns and identify ways to improve your ROI.

Why choose Semrush over Moz Pro?

• Track over 26 billion keywords from 130+ countries.
• AI integrations make it do much more.
• Free trial available with complete access to all toolkits.
• Customizable dashboards for a tailored experience.

Pricing: Starting at $129.95/month

4. Ubersuggest

Ubersuggest is a tool developed by digital marketer Neil Patel that is friendly and valuable to users and small businesses. If you don’t understand SEO, you still have the opportunity to maximize your online presence by using Ubersuggest’s easy-to-navigate interface and simple features.

These are some of the top features:

• Keyword research: Find a goldmine of highly searched keywords with minimal searches by other competitors to focus your content marketing approach on.

• Site audit: Deliver detailed technical SEO audits that help identify problems, including slow page loading, broken internal/external links, and mobile-friendliness issues on your websites.

• Competitive analysis: Obtain insights from competitors on traffic sources, top pages, and backlink profiles for strategic marketing purposes.

• Content ideas: Discover new and engaging content based on popular keywords and trending topics to gain high organic traffic.

• Rank tracking: Monitor the performance of your website in the search engine results pages (SERPs) and analyze your improvements over time through rank tracking.

Why choose Ubersuggest over Moz?

• Wider keyword suggestions as well as related questions
• In-depth content gap analysis by providing top SERPs
• Provide in-depth data for SEO as well as PPC campaigns
• A 7-day trial is available to utilize all the features

Pricing: Starting from $12/month

5. Screaming Frog

Screaming Frog SEO Spider is a powerful tool for technical SEO analysis. SEO professionals widely use it to uncover and resolve website issues.

Source: Screaming Frog

Below are more in-depth features that make Screaming Frog a great option for technical SEO audits:

• Complete website crawling: The website can detect internal and external links on your site. It also crawls content for JavaScript-rendered sites to avoid missing any content.

• Complete technical SEO audit: Detect temporary (302) and permanent (301) redirects, redirect chains, and loops. Find broken internal or external links, and detect duplicate pages, meta descriptions, or title tags harming your SEO.

• Log file analysis: Analyze server log files to understand how the crawlers of search engines are crawling your site. Find crawl frequency, crawl errors, and most-visited URLs that bots are accessing on your website.

• Generate XML sitemaps: Generate and validate XML sitemaps to submit them to the search engines. That way, there should be no unnecessary URLs in the sitemaps, and all of the indexed pages be included.

• Metadata and content analysis: Look for missing, duplicate, or too-long titles and descriptions. Properly structured header tags are also confirmed on each page.

• Custom reports and sharing: Export data in CSV, Excel, or Google Sheets for easy sharing and reporting.

Why choose Screaming Frog over Moz Pro?

• Best for scanning big websites having hundreds of thousands of pages
• Provides free version to crawl up to 500 URLs
• Light-weight application to download for desktops

Pricing: Starting from $149/year

6. SpyFu

SpyFu is a complete digital marketing platform, offering competitor research, SEO insights, and PPC data analysis. It is a platform specially designed to help businesses stay ahead of the competition by providing deep insights into how your competitors work.

Source: SpyFu

Hence, it will enable you to make very informed decisions that can boost your online visibility and campaign effectiveness.

• Competitors’ domain analysis: The tool provides in-depth domain analysis to help you find top-level performing keywords, organic and paid search tactics, and estimated volume and sources of traffic for any domain.

• In-depth backlink analysis: SpyFu’s backlink analysis helps you gain a detailed view of competitors’ link-building endeavors. You can find opportunities for link building using shared or relevant referring domains.

• Keyword research and tracking: It allows you to do keyword research with a high level of detail by providing search volume, competition, and cost-per-click (CPC). Furthermore, keyword tracking enables you to track your positions and those of your competitors.

• PPC Ad history and analysis: Its PPC capabilities shine with having a full ad history of all your competitors, along with the copy, keywords, and budget. They also come with insight and recommendations for ad variation and keywords that your campaign can target.

• Keyword ranking history: SpyFu gives the historical data, and you can track keyword performance over time. It also offers historical trends of the paid campaign which can be used to modify your future strategies.

Why choose SpyFu over Moz Pro?

• Detailed competitors’ insights with suggestions and weak points
• Blend of SEO and PPC features with recommendations
• White-label reports with in-depth analysis
• Keyword grouping and bulk CPC data

Pricing: Starting from $39/month

7. SEO PowerSuite

SEO PowerSuite is a very versatile and all-around SEO toolkit designed specifically for all kinds of business sizes.

Unlike Moz Pro, primarily cloud-based, SEO PowerSuite operates like desktop software – so it’s perfectly suited for a user in need of such an overload of data being stored in a single application at that more affordable cost.

Source: SEO PowerSuite

Here are the most efficient features of SEO PowerSuite:

• Rank Tracker: Tracks keyword rankings across multiple search engines and offers localized search results for optimization of region-specific campaigns.

• Website Auditor: This is a site crawler that scans your website for issues related to technical SEO like broken links, duplicate content, and crawl errors.

• SEO SpyGlass: This performs an in-depth backlink analysis and calculates the penalty risk that helps protect your site from harming links. It also visualizes the link-building strategies by creating detailed graphs and reports.

• LinkAssistant: This is to find quality link-building opportunities, as well as manage outreach campaigns by tracking communication with possible link partners. It creates customizable email templates to ease communication.

• Competitor Analysis: Track competitors’ performance in the SERPs. Compare your backlink profile against your competitors for gaps and opportunities.

• Mobile and Local SEO: Test the mobile-friendliness of your website and see where problems exist with the mobile rank. Monitor for specific geos to refine your local SEO campaigns.

Why choose SEO PowerSuite over Moz Pro?

• Offers integration capabilities with other third-party tools for enhanced workflow.
• Manage multiple projects with unlimited keywords and backlinks.
• Ideal for both large-scale enterprises and startups
• Availability of desktop-based tool

Pricing: $299/year

8. SE Ranking

SE Ranking is an all-in-one SEO platform designed for both digital agencies and in-house marketing teams. With its strong toolset, SE Ranking makes SEO management easier and more efficient, providing functionality that improves productivity, provides actionable insights, and meets the needs of different businesses.

Whether you are tracking keyword rankings, analyzing competitors, or managing social media, SE Ranking offers the flexibility and affordability to make SEO campaigns work.

Source: SE Ranking

Here are the top features that make SE Ranking stand out:

• Customizable rank tracking by location: Track keyword rankings in multiple locations, languages, and search engines.

• Real-time local and mobile tracking: Accurate data will update you on how you’re performing in terms of searches. You can track the rankings of both mobile and desktop.

• In-depth website audits: Find technical SEO issues with in-depth website health reports including broken links, page speed, and on-page optimization.

• Competitor analysis tools: Analyze your competitor’s keyword strategy, backlinks, and traffic trends. Find out what’s left and benchmark with industry leaders.

• Customized reports: Create reports on SEO branded to a client’s needs and distribute them to them according to an automated schedule.

• Social media management tools: Schedule and post content across different social media platforms from one single dashboard.

• Performance analytics: Monitor audience engagement and track metrics to optimize campaigns. Align social media efforts with your bigger SEO strategy.

Why choose SE Ranking over Moz Pro?

• Plenty of tools for businesses of every size
• Social media tools are a big addition for marketers
• Perfect for beginners as well as specialists

Pricing: Starting from $52/month

9. BrightEdge

BrightEdge is designed to be an enterprise-grade SEO platform, assisting large businesses in optimizing their online content and driving measurable business outcomes. It is reputed for its data-driven model of content performance tracking capabilities, keyword research, and competitive analysis with ROI measures.

Unlike Moz Pro, which is usually designed to suit small to mid-size businesses, BrightEdge comes with features tailored for a larger organization and enterprise that might need strong SEO and content marketing tools to manage large campaigns.

Source: BrightEdge

Here is the list of features that make it a perfect Moz Pro alternative:

• Data Cube for keyword research: It is a vast data repository for keyword research to enable businesses to find high-value keywords and then track performance across different markets and devices.

• ContentIQ (Technical SEO Audits): Complete tools for site auditing, that can help identify technical issues that affect search performance, by offering actionable recommendations on site health and visibility.

• StoryBuilder (Performance Reporting): The ability to build customizable dashboards to track the ROI of SEO efforts. It allows for the demonstration of impact through visual reports, tailored to stakeholders.

• Competitive analysis: Deep competitor tracking on strategies, keyword rankings, and content performance. It lets businesses stay ahead by knowing where to find opportunities and gaps.

• Content performance tracking: Tracks performance for engagement, conversions, and rankings. Offers insights into better content performance.

• Intent signal tracking: Analyze what kind of user search is to focus on customer needs through your content and SEO.

• Local and global SEO: Optimize for local searches in any location and reach a wider audience with complete performance tracking in multiple languages.

Why choose BrightEdge over Moz Pro?

• Offers AI-powered suggestions, making it an efficient and data-based process for SEO
• Real-time insights about trending topics, competitors, and algorithm changes
• Smooth integrations with Google Analytics, Adobe Analytics, and any other platforms
• Free demo and trial available from their experts

Pricing: Need to contact for a quote

10. Raven Tools

Raven Tools is a multichannel digital marketing software that simplifies SEO, PPC, and social media management. It has an easy interface and powerful reporting capabilities, thus offering agencies and marketers a broad range of tools.

While Moz Pro is a single-mindedly focused SEO tool, Raven Tools integrates SEO with other necessary marketing tools, such as PPC and social media analytics, offering a more comprehensive digital marketing experience.

Source: Raven Tools

Here are the top features of Raven Tools:

• Website SEO audits: Conduct in-depth audits for technical SEO issues, broken links, duplicate content, and site speed problems along with suggestions for site improvements.

• Competitor research: Track and understand what your competitors are using as keywords, backlinks, and ad campaigns to beat you in search rankings over time.

• Keyword rank tracking: Tracks the performance of keywords across multiple search engines and devices. Provides historical data to analyze trends and refine strategies.

• Backlink analysis: Comprehensive insights into your backlink profile, such as domain authority, link types, and referring domains to identify harmful links and improve authority.

• PPC Campaign Management: Control and measure PPC campaigns on Google Ads and Bing Ads while managing ad spending and conversion tracking in one place.

• Link-building tools: Tools are used for identifying link-building opportunities as well as tracking outreach for the link.

Why choose Raven Tools over Moz Pro?

• In-depth performance insights to track SEO metrics, PPC metrics, or social media metrics
• Social media campaign management along with performance tracking on all channels
• White-label reports with integrated data from Google Analytics, Search Console, and AdWords
• Multiple integrations with other tools like Google Analytics, Majestic, Moz, and SEMrush

Pricing: Starting from $49/month

Key Takeaways: Choosing the Best Moz Alternative

The right SEO platform is very important for the optimization of your digital marketing strategy and the realization of business goals. This blog discusses several alternatives, catering to different needs, budgets, and levels of expertise that can replace Moz Pro.

From the affordability and flexibility of RanksPro, the enterprise-level capabilities of BrightEdge, and the holistic approach of Raven Tools, each offers something different from Moz Pro.

Whether you have a small business, an agency that handles multitudes of clients, or an enterprise that needs more robust tools, competitors will provide customized solutions in which one may better find a suitable fit for your requirements.

Choosing the best option from Moz Pro alternatives will most likely depend on what features need to be most prominent on your strategy, ease of use, budget, or scalability. Most of them offer free trials or demonstrations so that you can gauge their capabilities.

Conclusively, the final choice for a Moz alternative will depend on your budget, business requirements, and SEO goals. Make sure you get all the necessary features to drive measurable outcomes for your business.